Integration Maven: “Nothing gets me going like a multi-channel marketing and sales campaign.”
Whitney leads Hightower’s integrated marketing strategy with a focus on our A+D community. Whit brings an element of fun to the table; infusing Hightower brand elements into sales tools, events and campaigns while weaving those into our marketing vision. With 15 years of marketing credentials under her belt, she’s led successful programs and teams for companies like CenturyLink and Wynn | Encore Las Vegas. During that time, she discovered the key ingredient to any successful marketing strategy, in any industry, is an unwavering focus on the customer experience. At Hightower she’s applying this principle every step of the way, ultimately creating value for our clients!
A proud Seattle native, Whit lives and breathes the Pacific Northwest vibe, even while attending college (University of Idaho) and spending the first half of her career in Las Vegas. She believes great design, in any form, will draw an emotional response. “If I walk into a room and feel it versus see it, something went right.”