Attention to detail and keen eye for product positioning
A Seattle native, Ariel earned her Marketing degree at Loyola Marymount in Southern California. Ariel’s background in consumer goods includes International Sales and Product Management for Lifetime Brands; managing multiple lines of bar, kitchen, and other domestic items. Ariel’s attention to detail and keen eye for product positioning has helped us measurably elevate our website and social presence for both our internal and external audiences. Ariel leads our social media strategies, website content and analytics plus editorial for Hightower newsletters.